Coca-Cola's Expedition 206 campaign using Social Media Strategy

The company uses social media to pick three individuals to travel the world in 2010, who in turn visit all 206 markets where Coca-Cola has a presence.
Along the way, the “Happiness Ambassadors” will take photos, make videos, send out updates on Twitter and Facebook and connect with individuals around the world.
Yesterday, at the World of Coca-Cola in Atlanta, GA, Coca-Cola announced the winning Expedition 206 team. Online voters from all over the world picked Tony Martin, Kelly Ferris and Antonio Santiago — Team The MIX — to go on the remarkable trip. Coca-Cola invited Mashable to the event and they got a chance to talk with the winners and some of the Coca-Cola team members who put the whole campaign together.

The boom of social media companies

 Today we are faced with the choice of running into the world of technology or being dragged into it. It has been this way before and will always be.  Humans seem to find a way to talk ourselves out of anything.  We tell ourselves we don’t want to use email because we love snail mail so much.  We tell ourselves that we need to lose weight, but end up saying it to our graves.  We tell ourselves that, over the years direct mail campaigns have produced so many calls we can’t keep count.  But do we follow the Janet Jackson theory from her song “What have you done for me lately”?

We found that more than 92 percent of all companies are planning to launch a campaign that involves either print ads (newspaper and magazine), email (now considered dead in the SPAM age) or direct mail (or direct recycle as we call it) in the next few weeks.  What these companies don’t realize is that they can reach twice as many people with half as much spending.

Social media has burst onto the scene and made an impact, fast.  Facebook is considered the third largest country on the planet. Words like ‘blog’ and ‘tweet’ are common words that don’t even need a spell check anymore.  People are going to their computers instead of bars to find their next mate.  What is going on?  Businesses face a much larger dilemma, get into this crazy world or not.  The common questions about social media that people ask me are the same:  Where do I begin? Who do I go to?  Should I hire someone to do it for me?


Well, San Diego Entrepreneurs, this article will help you answer those questions and many more.  We have taken a deeper look into the world of social media and found some things that may just impress or shock you.  Overall, businesses are very open to using this median and love the idea of a lower marketing bill every month.

Edelman - China public affairs execs turn to social media

BEIJING - Edelman has released results of a survey that shows two-thirds of public affairs professionals with responsibility for China think opinions voiced on social media platforms have more influence over contemporary public policy than other media.

The Edelman - PublicAffairsAsia survey found that, out of 132 professionals polled, 66 per cent said social media is “the most influential communications medium in modern China”, while an additional 60 per cent said that the Chinese Government would respond to suggestions and policy positions posted on social media sites. Only nine per cent said social media is less influential than other media channels.

According to Edelman, the poll gathered personal opinions regarding the role of social media within the public affairs and government relations sector in mainland China.

Twitter Marketing: Social Media to Grow Your eCommerce Dropship Business

Twitter marketing is a phrase you will see a lot of these days, as it is one of the most powerful tools of social media marketing that can be used to grow and build your ecommerce dropship business.

What is Twitter marketing?


Simply put, Twitter marketing consists of using this social media site to build relationships with others, growing and building your business in the process.


Tweets and Twitter marketing can be enormously successful IF you follow a few basic rules.

Social networking sites open up new promotion venues

A local ski and snowboard chain reaches hundreds of customers on Twitter — 419 to be exact.

When it reaches 450 followers, Potter Brothers will announce its Twitter trivia contest and prize winner.

"The lack of new followers is causing quite the pile of dust to form on these beautiful new Anon Goggles who just want a new home!" tweeted Bently Potter, the company’s online sales director.

Twitter is one way Potter plans to entice holiday shoppers to check out merchandise at its locations in Poughkeepsie, Kingston, Fishkill and Middletown.

With 13 days until the biggest foot traffic retail day of the year, stores are rolling out their Black Friday ad campaigns, including social media plans.

500 Years of Social Media

Summary of a presentation at a social media event:

A 5 minute journey from Martin Luther and his 95 theses that resulted in Protestantism (1517); to the Cluetrain Manifesto and their 95 theses that defined modern social media (1999).
Martin Luther demanded that the Catholic Church stop selling religion and Cluetrain demanded that companies stop selling their message. The story of two manifestos with the same message: stop trying to profit from being an intermediary and be honest.

The presenters will be chosen by voting on a Facebook poll. If you’d like to vote for it you can do so here.  It will take a little patience because it is a Facebook app and therefore [insert acceptably uncensored word here]. Thanks for taking the trouble.

SOCIAL MEDIA

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content"[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.

Social media can be said to have three components;

LINKS

CONTACT

ABOUT

What is Social Media Spider?

Social Media Spider is the world's best blog focused exclusively on Social Media and Web 2.0  news. Social Media Spider is the most prolific blog reviewing new Web sites and services, publishing breaking news on what's new on the web and offering social media resources and guides.